Gem Fish Case Study

Gone are the days when Mobile Phone was used to just make and receive calls and send texts. The world has evolved to the extent that now we can check updates on our watches, no need to touch the phone. For a lot of guys Mobile phones is source of entertainment to de-stress themselves whenever they get time. For that reason now phones are built with high end software so that they can handle complex games with ease and give user a very satisfied feeling.

For the same reason to extend our services in the gaming industry we took up the challenge to start with an iPhone game. The requirement was to create a game (with stunning visuals as they are an integral part of gaming) in which there will be launcher to launch a gem, a barrel to collect it and the movement will depend on tilt of the phone. Along with that there needed to be some obstacles to stop the gem from falling into the barrel.


  • To keep it simple, entertaining, exciting.
  • User should be hooked to the game and should come back to play it again.
  • The graphics of the game must be very visually appealing.


  • It was not easy to come up with a game that was appealing for people of all ages. Along with that it has to be simple and entertaining.
  • This was the first big game that we were working on. Prior to that we had worked on 4 games but this was 2-3 level above those games. So preparing ourselves mentally was a hurdle that we crossed very efficiently.


  • We learned a lot about games while working on this project. The client was kind enough to let us make some mistakes and learn from them.
  • To work efficiently and get the desired result we changed our working style. We broke down the game into sub chapters to work on one chapter at a time. This gave us some extra time to understand the complexity of the levels that were ahead and that us good control over the game as a whole.

What Client Says

I was always into games and wanted to develop my own games. I had the idea outlined for my first game for which I was looking for a team to work on that and convert into reality. As it was my first game, I wanted to keep a check on my budget.

I was in a search for a team with a good understanding, was competent, reliable and take fall if something goes out of the way, understand the problem and fix it. My search ended on SAG IPL team. I really liked their transparency, straightforwardness and ability and will to take up a challenge. I explained them the concept, discussed with them and heard their understanding in which they were crystal clear. They showed me their previous games and I was impressed with their work. My concept was more complex than what they had worked on till now but their belief convinced me. I took a leap of faith and decided to go ahead with them.

It was the bond of understanding that we guys have with each other, the trust that we have among ourselves which has led to the generation of game of my dreams. The best point was when I played the game with my children, they enjoyed it so much, I got my answer to the question I had before starting the game, “Will it be liked or not”? And I want to thank the whole team of SAG IPL to make it happen, to make my first dream game come true. For me this is the team to throw work at and relax.

Having said all of that, we are already working on our second game.

End Result

There were three things that led to the successful completion of the game: Our hard work, will to succeed and immense support from the client. As we had a bit of problem at the time of start, the client did not panic and showed faith in our capabilities which gave us a huge boost to hit the Bull’s Eye.

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