Advertising campaign is in demand now a days as it is taken as an opportunity against the competitor. The advertisements can be seen on Facebook, Google, and many other popular sites. These are all the result of Ad campaign. We at SAGIPL execute this methodology with a strong motto within our mind.
With this above mentioned motto, we implement our advertising strategy which is described below.
The process of making an advertising campaign is as follows:
Research: It is the initial step in which a market research is performed for the product to be advertised. In this, the product demand, competitors, etc are examined.
Knowledge about the target audience: You need to know who are going to buy the product and hence who should be targeted the most.
Setting the budget: In the next step, the budget is prepared keeping all the factors like media, presentations, paper works, etc in mind which have a importance in the process of advertising and the places where there is a need of funds.
Deciding a proper theme: The theme component like color, attractive graphics, the music and the voices to be used, the designing of the ads, the way the message will be delivered, the language to be used, jingles, etc are also selected to get better user response.
Media Selection: The media is selected to be the one which will reach the target customers.
Media scheduling: The scheduling is performed accurately so that the advertisement is visible/heard to the targeted customer at the right time.
Campaign Execution: At last, the campaign is executed and its feedback is noted for future reference
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