App Store Optimization Services

SAG IPL is one of the best app store optimization service provider agencies in India. Improve application visibility and ranking on app stores and search engines at competitive cost. We will promote your application as per market demand.

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Application Store Optimization (ASO) Company

Mobile technology has reached to a whole new and advanced level, as this technology has covered almost every sector in the world. Today, whether you need to book a ride or you have to book reservation for a lunch, you can meet your each and every requirement with the help of numerous business applications available, which can be accessed by just tapping on the screen of your smartphone. For your app store optimization, you need the top ASO companies who will enhance your app visibility in the app market.

As a part of digital enhancement, every business organisation is now focussed in introducing its official application. We at SAG IPL completely understand the significance of developing your business applications and provide the best ASO services, but you must keep this thing in mind that it will not provide you 100 percent result if you do not focus on App Store Optimization. Conceptualization, creation, designing and development of any mobile application is just half the battle won. The success of your application totally depends on user experience and proper mobile application marketing, which can be attained by ASO services.

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Key Factors for App Store Optimization

Application Title

Your app title should be relevant to your application, it should tell the working of your app in just a single glance. This is the most important part of ASO, if the title of your app can’t elaborate the working of your application to the user, he/she will probably move on to another app. A total number of 255 characters can be used to make your application’s title, you should use that space properly to describe user what it does. Many developers simply stuff keywords and create long titles, which do not make any sense, you should keep it in mind that inappropriate titles that are too much spammy can turn the user off.

Application Keywords

You are only allowed to use 100 characters to pick up the keywords by understanding your market, your competitors and popular search phrases. All the keywords change seasonally, so picking up the right keyword every time is undoubtedly a full time job. Our company use the seigniorial data from inside the app store to help user in picking up the appropriate keyword. You should not use long and lengthy keywords. You can use keyword planners, which are very useful in picking up the keywords, but do remember that they use data from Google Web Search not the App Store Search. We use actual data from inside the application in the complete process.

Application Reviews and Ratings

Reviews and Ratings are two of the special parts of Application Store Optimization. More than 30 percent of your search ranking is totally based on your on-page optimization. As a mobile app advertising agency, SAG IPL can analyze your reviews and will leverage them to increase your App store search rankings. With the help of our skilled and experienced employees, we can easily understand how users view your application, so that, we may work on that part to make your app more popular.

Application Description

If a user want to read your application description, it means he/she is willing to download your app. Getting a user to view your app description is just like making him/her to visit your website. This is the key optimising factor of this process, which you should use to sell your application and elaborate correct explanations for what the user is downloading it. Your application description should clearly define the working of your application, otherwise your app will get bad reviews and ratings, which can proved to be harmful for your online business.

Application Logo

You can also capture a user’s interest in just about 3-5 seconds as they see the list of applications, to chose an app they want. You have to ensure that your application is very creatively and effectively expressing the working of your application just by its icon. This is also an important part of the process and should have lots of thoughts behind it..

Application Screenshots

You should also use screenshots of all of the best features of your application, which clearly defines your app’s functionality. Just keep in mind that people usually judge a book by its cover and a store by what is being display in the windows, so, just make sure that you fill up all the space give for the screenshots. Moreover, you can also add some quick text to call what is being displayed if required.

Application Publisher name

Users also search any application by its publisher name at App Store. You can also use this name to include keywords tied up with your application. You might consider to publish under several trade names of your company, which fits the different types of apps you are developing.

Application Category

Picking up the primary and secondary category of your application is undoubtedly a great decision, on which the success of your application depends. The right category will take you in front of qualified customers, while the wrong category will result in lackluster for your application.

App Store Optimization Infographic

Advantages of SAG IPL' ASO Services

ASO services create a sterilized value for mobile applications.

ASO service will convert a general gap into a commercial and profitable medium.

You can improve the search rankings of your application in an app store (iOS App Store, Google Play Store and other Android App stores) by using ASO services.

Many risk factors, which are capable of restricting the presence of an application can be filtered out afterdevelopment by using ASO services.

By using ASO service, you will be able to target quality users and will get increase in profit.


  • App review & ratings
  • Working with Determination and Strategy
  • Creating attractive visuals and content
  • Optimizing application names and details
  • Application title and description
  • Suggestion of factors to get positive Reviews
  • Improve user experience
  • Earn backlinks for the app
  • Increase # of App installation
  • Decrease # of App Uninstallation
  • Push up notifications
  • Keyword research to improve oranic installation


SAG IPL is the leading Application Store Optimization company in India, which deliver quality solutions in the following sector. Instead of spending a lot of days over strategic and structural changes in your application, we focus on offering actionable insights via effective app marketing. We use the latest techniques and tools to advertise your mobile application. We have worked with clients across many different agencies, thus we can say that we have an idea about their each and every requirements.

8+ Years of IT Experience

10+ ASO Experts

100+ App Optimized on Google Play Store

CMMI Level 3 dev company

Certification with ISO 27001:2013

IAOP Certification

Member of ASSOCHAM India

NASSCOM and STPI Accreditation

Member of Data Security Council of India (DSCI)

Affordable ASO experts team

We follow latest app store algorithms

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Frequently Asked Questions

Man Asking Questions About App Store Optimization


The process of optimizing a mobile app with the aim to improving its ranking (visibility) in the targeted app store results page is known as App Store Optimization (ASO).

App Store Optimization Related Faq

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Phone Number 0141-4072000
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