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What is Email Marketing?


Email marketing is one of the inseparable methods of digital marketing tactics that is widely used by businesses across the globe to boost brand awareness, increase sales, and hook customers with your services. Email marketing companies work with various email service providers (ESPs) to carry out the task of sending emails in bulk with personalized marketing emails automatically. These emails may be crafted for promotions, announcements, newsletters, and other updates. Across the globe, many B2B (business-to-business) marketers and B2C (business-to-consumer) advertisers leverage email marketing services to announce, share, or promote relevant messages or notifications. Make a robust email marketing strategy today with the help of SAG IPL to engage your audience and guide them through your sales process.

What is Email Marketing

Top Email Marketing Services From SAGIPL Company


SAG IPL has earned the name offering top-notch email marketing services to various industries. Our diverse portfolio extends to offering services to e-commerce businesses, blockchain projects, digital marketing services, and many more. We have experience of more than a decade in digital marketing services and have helped many to rank on top of the search engine results pages. Email marketing services offered by us can give your campaign a boost.

Email Marketing Strategy

Email Marketing Strategy

We will create an email marketing strategy that is based on your business goals, objectives, target customers and market and distinctly reflects your brand image.

Email Advertising

Email Advertising

You can also choose to advertise a specific product or offer or freebie as a lead magnet to generate more sustainable leads from your email campaigns.

ICO Listing

ICO Listing (Premium + Free)Email Newsletters

We will help you design and send regular email newsletters to keep your customers informed with latest news, blogs, updates, releases and events about your business.

Email List Building

Email List Building

Our marketing experts can also help you build and maintain an email list of targeted customers and potential clients through proper lead generating offers and discounts.

Call-to-Actions

Call-to-Actions

While developing your email strategy, we will research and integrate proper lead magnets, such as offers, and call-to-actions at appropriate places to get more engagement.

Reporting

Reporting

The reports regarding the performance of your email marketing campaigns, in terms of subscribers, leads, click-through-rate, engagement, along with suggestions for improvements will be sent to you on a weekly/monthly basis.

Compelling Emails

Compelling Emails

We have talented copywriters who are wordsmiths, they can create captivating subject lines and compelling content. They will write emails that resonate with your audience. Our designers will create message-specific visually stunning email designs that can drive engagement and conversions with every click.

List Segmentation

List Segmentation

We will craft your message that can create maximum impact with our precise list segmentation techniques. In this strategy, we segment your email lists based on your target audience’s demographics, behaviour, and preferences to deliver targeted campaigns.

Campaign Creation & Delivery

Campaign Creation & Delivery

Our experts conceptualize and implement winning email campaigns that generate results. From creation to delivery, we manage every small element of your email marketing campaigns with ultimate precision and finesse.

Quality Assurance

Quality Assurance

We follow a rigorous quality assurance test so your emails can be flawless. We assess every email to ensure it meets the highest standards of excellence then we send it.

Marketing Automation Setup

Marketing Automation Setup

Through leveraging advanced automation, we make the workflow agile and save time for the marketing campaign. We implement automated workflows to nurture leads, engage customers, and drive conversions effortlessly.

Editorial Calendar Management

Editorial Calendar Management

Stay organized and ahead of schedule with our editorial calendar management services. Let us plan and schedule your email campaigns to ensure timely and consistent delivery.

Importance of Email Marketing for Your Project


Businesses often overlook the role of email marketing in their digital marketing plans. But the fact is people still check their emails for special offers from brands they trust or often shop from. As per the statistics and estimation, around 44% of users open their inboxes to check brand promotions. Only a few turn to social media for ads. But that's just scratching the surface. Email marketing offers a wealth of opportunities through inboxes to boost conversions for your business. Let's dive into the significance of putting your time and efforts into an email marketing campaign service for your brand's growth:

Build Customer Loyalty

Build Customer Loyalty

Loyalty is expected from every other customer by businesses that start with nurturing strong relationships with their customers. Constant greetings or messages are the keys to building brand loyalty and driving sales. Regular communication through email marketing enables your company to stay top-of-mind with customers, all while saving you money. Engaging with existing customers through email campaigns is way much cheaper than other marketing channels like paid advertising or social media.

Expand Your Reach

Expand Your Reach

Email campaigns are proven to offer better reach and engagement compared to traditional marketing methods. Around 72 percent of email users check their inboxes multiple times a day, and around 92 percent of internet users have at least one email account. With such a big number, there is a great opportunity for reaching your target audience. Moreover, SAG IPL’s experienced email marketing specialists can ensure your campaigns are device-friendly and compliant with regulations like the CAN-SPAM Act.

Connect With Diverse Audiences

Connect With Diverse Audiences

Personalized communication is the main objective of effective email marketing. Unlike traditional methods, email campaigns allow you to specify your message to different audience segments. Whether it's offering unique discounts, personalized messages, or data-driven campaigns based on specific criteria, you can connect with your audience on a personal level.

Save Time and Effort

Save Time and Effort

Email marketing is no doubt can bring success, especially for small businesses and multi-location firms. Unlike traditional marketing, there's no need to worry about postage or labeling. Targeted email campaigns can help you engage with your ideal audience in minutes, whether it's a few hundred or a hundred thousand. And if you cannot spend time, the best email marketing companies can help you.

Test and Optimize Your Campaigns

Test and Optimize Your Campaigns

Email marketing lets you leverage the tools to test and strategize your campaigns for maximum impact. From A/B testing subject lines to analyzing engagement metrics, you can fine-tune your strategy to drive strong results. Email marketing software provides valuable insights into open rates, click-through rates, and conversions, helping you make informed decisions to better reach your audience.

Monitor Your Performance by Analytics

Monitor Your Performance by Analytics

Email marketing software-generated insights can be immensely useful for your business. You can make informed decisions. Such analytics can help you predict what to avoid and what new ideas you must include in your email marketing strategy. It can undoubtedly boost your performance. The most useful engagement metrics are click-through rates (CTRs), open rates, bounce rates, and conversions that you will need. With the help of an experienced email marketing agency, you can get useful insights from such metrics and use them to make your customer reach approach better.

Major 4 Types of Email Marketing


Promotional Emails

Promotional Emails:

If your main objective of running an email marketing campaign is to promote your products, services, or special offers, you use promotional emails.

Transactional Emails

Transactional Emails:

When a user interacts with your website or app, transactional emails are sent to them. It is generally done automatically after order confirmation, shipping notifications, password resets, and account updates.

Educational Emails

Educational Emails:

Educational emails are used for sharing valuable content to subscribers. You can share how-to guides, tips, industry news, or informative articles or blogs. You can build business authority in a particular niche and a relationship with the audience.

Relationship-Building Emails

Relationship-Building Emails:

These emails are specifically purposed for establishing relationships and making them strong with engagement by sending emails with specific messages like sending thank you messages for purchases.

Why Choose SAG IPL for Your Email Marketing Services


Dominate the inboxes of your clients with the help of SAG IPL's best-in-class email marketing services. Get your subscribers engaged with your business at affordable rates. We do not claim anything without any proof, our diverse portfolio and feedback from our clients are solid proof. Unlock the advantages of SAG IPL email marketing services

Tailored Email Marketing Solutions

Tailored Email Marketing Solutions

From Shopify email marketing to drip campaigns and automation, our agency offers a wide array of email services tailored to meet your specific needs. Whether you're seeking an email blast or a comprehensive email marketing strategy, our specialists have you covered.

Thorough Testing for Optimal Results

Thorough Testing for Optimal Results

At SAG IPL, we go beyond simply creating and launching email campaigns. We meticulously test every element, from subject lines to content, to ensure your campaign delivers maximum impact and drives results.

Customized List Segmentation

Customized List Segmentation

Recognizing that each client has unique needs and audiences, we conduct in-depth research and leverage advanced software to segment your email list effectively. This ensures your messages reach the right recipients at the right time.

Integrated Digital Marketing Approach

Integrated Digital Marketing Approach

Maximize your ROI and boost efficiency with a comprehensive digital marketing strategy tailored to your brand. In addition to email marketing, our services include SEO, link building, and online reputation management.

Detailed Performance Metrics

Detailed Performance Metrics

Stay informed about the effectiveness of your email campaigns with custom monthly reports. Track metrics such as open rates, website traffic, and sales/leads driven, and gain valuable insights into recipient interactions with your content.

Experienced Specialists’ Help

Experienced Specialists’ Help

Benefit from the expertise of our seasoned email marketing team, who stay abreast of the latest trends and technologies. Let us guide you through the myriad ways our services can elevate your brand and drive growth.

Our Email Marketing Process


Outreach your business effectively with our well-thought-out email marketing process, building solid engagement and conversions. Boost your brand's reach immensely with our strategic email marketing approach. Experience the power of personalized communication and watch your business thrive with our strategized email marketing process.

Planning
Planning

We start with crafting a strategic email marketing plan for the project. In this, we analyze all the crucial things like the target audience and goal of the campaign.

Collecting Data from the Target Audience
Collecting Data from the Target Audience

After outlining a perfect plan for the campaign, we will collect or fetch the email addresses of the target audience.

Building the Database
Building the Database

We store the collected data in the database from where we personalized the email marketing execution task.

Defining the Emailing Concept
Defining the Emailing Concept

Multiple components of emailing need to be decided in this step which include the frequency of emails to be sent and the types of emails as per the requirements.

Content Production & Result Driven
Content Production & Result Driven

Our skilled copywriters create high-quality email content that aligns with requirements and concepts. The content includes proper CTAs and links. But before that, we evaluate other things like what action a receiver might take after clicking on the email etc.

FAQs on Email Marketing

An email marketing agency provides services to help businesses utilize email effectively as a marketing tool. This includes strategy development, list management, creative design, campaign implementation, and performance analysis. The goal is to help businesses optimize their email marketing efforts and achieve their marketing objectives.

Yes, as you know over half of the population across the globe have email. And projections are showing continued growth, the demand for email marketing services remains high. Businesses recognize the potential of email marketing to reach and engage their audience effectively, driving ongoing demand for these services.

Email marketing is highly is a cost-effective method to engage with your audience, promote products, and drive sales. It works because it delivers personalized, targeted messages, along with detailed analytics for performance tracking which is a powerful marketing tool for businesses of all sizes.

  • Sending emails without approval
  • Lacking mobile optimization
  • Overlooking segmentation
  • Using poor subject lines
  • Ignoring analytics.

By avoiding these pitfalls and following best practices, businesses can enhance the effectiveness of their email marketing efforts.

You do not have to do anything new to start an email marketing campaign, follow the simple process and get your idea implemented. Choose an email service provider, define your target audience and goals, build your email list, segment your audience, craft engaging emails, automate campaigns, and measure results for continuous improvement.

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